The 'Nishmas' of the Five Towns building campaign demanded an approach as dynamic as itself! By harnessing the vibrant energy of the Yeshiva students, we created a campaign that celebrated the unique spirit it has. The centerpiece was a compelling viral video that showcased the special bond between the students and their Hanhala (leadership), as well as the strong relationships forged among the students themselves. By highlighting these authentic connections and the Yeshiva's distinctive strengths, the campaign resonated deeply with its audience and achieved remarkable success.