The story
When you're raised in a family with creativity and make-it-happenership running in its blood, you pick up the superpowers by osmosis. That was Level 1 training.
Level 2 came from Chayale's 10+ years promoting and directing ad sales for a national Jewish publication. Through her experience, she:
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Built a master-network of industry relationships
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Learned the magical art of communication - mass and personal
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Gained a fathoms-deep sense of What Works and What Doesn't in the quest for human buy-in.